FEDCON PRISM

Proposal Readiness & Integration Scoring Matrix

Evaluate bid complexity, readiness, and resource needs with precision—powered by Advisors certified with APMP + Shipley methodology.

What is PRISM?

PRISM:

(Proposal Readiness & Integration Scoring Matrix)

is a structured scoring tool used by certified APMP and Shipley FEDCON advisors. It provides an objective evaluation of how complex a proposal build will be—before you commit time and resources.

Based on the industry-standard Shipley Business Development Lifecycle and enhanced by decades of field-tested consulting, PRISM removes the guesswork from proposal planning, and wins bids.

How It Works:

Our Scoring Process

Every PRISM submission is reviewed by FEDCON-certified advisors using a proven scoring framework grounded in the Shipley 96-Step Business Development Lifecycle.

We assess your opportunity across multiple categories to understand its complexity and resource requirements:

Capture Positioning & Planning
Proposal Maturity & Assets
Teaming & Compliance Complexity
Customer Intelligence & BD Activity
Volume, Format, and Submission Requirements

These factors are mapped against Shipley phases from Market Segmentation through Proposal Development, giving you a strategic picture of where you stand—and what comes next.

Get Evaluated

Get a personalized PRISM evaluation from a certified APMP / Shipley FEDCON advisor. We’ll assess your bid’s complexity, identify strategic gaps, and recommend exactly what you need to win smarter.

Whether you’re on the fence about bidding or looking to streamline your build, our advisors are here to guide you—step by step.

Built on the Shipley Standard

PRISM is rooted in the Shipley 96-Step Business Development Lifecycle, a proven framework used by top government contractors for over 30 years.

Each PRISM score helps us guide your federal contracting path—from tactical opportunity assessment to full hands-on support. View some of our scoring guidelines below!

Complexity Scoring

Each submission is scored based on the Shipley Rubric, utilizing bid complexity factors like compliance requirements, submission architecture, teaming, and risk.

Timelines and Involvement

We project how much FEDCON advisor support your opportunity will require, including estimated hours, turnaround time, and which SME roles are best suited to assist (e.g., proposal manager, writer, compliance lead). No more guessing what support you’ll need.

Capture, Asset, or Strategy Gaps

We identify areas where your capture efforts, content library, or proposal strategy may fall short. Whether it's a missing storyboard, outdated SAM profile, or unclear win themes, PRISM is utilized to help you fix it fast.

Ready, Set, GO!

Based on your score (graded via complexity points with PRISM), we provide next-step guidance: Should you sharpen your messaging? Rebuild your capabilities narrative? Launch teaming outreach? You’ll get a clear, prioritized checklist for moving forward confidently.

Individually Assessed

There is no PRISM result that is the same, each precision-matched submission is individually assessed based upon your assets, strategy, and goals. No two assessments are alike.

Tailored by Experts

PRISM isn’t just FEDCON's one-size-fits-all tool. Every score is crafted by certified FEDCON advisors who evaluate your opportunity based on real-world factors—not algorithms or checklists. The result is a practical, strategic view tailored to your unique position in the federal landscape.