A Proven Path: From Exploration to Winning Contracts

Government contracting isn’t guesswork — it’s a process. The Shipley Business Development Lifecycle breaks that process into four clear phases.

Our EDGE programs align with these phases so you always know where you stand, what you need next, and how to move forward.

From Phase NOVA (just exploring) to Phase 3 (winning bids), EDGE programs ensure you’re never stuck, never guessing, and always moving forward with a proven framework.

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Market Segmentation (Exploring)

At this stage, you’re curious about federal contracting but haven’t taken the first steps. You may not be registered in government systems like SAM.gov, and you likely don’t know what NAICS codes, DSBS profiles, or set-aside certifications are.

This is where we come in. With our N.O.V.A (New Opportunities, Visibility & Alignment) program, we build your entire federal foundation — from registrations and compliance to your first capability statement.

You leave N.O.V.A with a professional government-ready identity.

Long-Term Positioning (Planning)

Now that you’re registered, the challenge is visibility. Simply being listed in SAM doesn’t make agencies or primes notice you. At this stage, you need a strong presence: a polished capability statement, optimized codes, and targeted outreach campaigns.

Our EDGE program makes you stand out. We not only refine your federal profile but also launch outreach efforts that put your business in front of agencies and primes who matter.

By the end of Phase 1, you’re no longer invisible — you’re positioned for real opportunities.

Opportunity Assessment (Evaluating)

Here, you’ve started tracking real opportunities and reading solicitations — but they’re confusing. You’re asking: “Is this bid worth our time? Do we qualify? How do we approach teaming?”

This is where EDGE PRO shines. Our Shipley Certified advisors walk you through solicitations, guide bid/no-bid decisions, and help you craft outlines that match agency expectations.

You gain the confidence to chase the right opportunities instead of wasting time on the wrong ones.

Capture & Proposal (Winning)

You’re at the finish line: a live solicitation, a looming deadline, and the pressure to deliver a compliant, compelling proposal. Mistakes here cost not just the bid, but your credibility.

With EDGE PRO Consulting, our Shipley Certified Advisors step in as partners — helping you structure, write, and submit winning proposals. Whether it’s a small RFQ or a multi-million-dollar IDIQ, we ensure your submission is not just compliant, but competitive.